Seems promising doesn’t it? Like, how cool would it be if my brainwaves were all concentric? I could take over the WORLD!
All I have to do is give you my name and email address and you will tell me the One Missing Key to get my brain working “on all cylinders” and “unlock my heart’s desire”? Gee! Ok!
Ah, isn’t this exciting? In just a few minutes I’m going to get an email that will unlock my brain’s true power… hey, there it is… Wait a second, what is this crap?
It’s the Quantum Mind Power System folks, and it is nothing more than a money making scheme for some douche bag to try and take your money by making you empty promises that sound scientific. Let me explain…
Morry Zelcovitch claims that, by using his “system” you will get
…anything you want in life practically overnight because you will possess The Astonishing Short-Cut Secrets To Instantly Eliminating Self Doubt… Boosting Your Brain Power… And Possessing The Keys To Personal Wealth!
And the secrets? Morry is selling a pack of CD’s with tones, music and spoken mumbo jumbo that will induce your brainwaves into a rhythmic state, known as brainwave entrainment.
Now, before I go any further, it is important that I point out to you that brainwave entrainment is a real phenomenon. It is possible, through some external stimulation (like strobe-lights and aural frequencies), to induce a synchronised rythym in the “brain waves” that is not the normal state of these waves. When we talk about brain waves in this context we are referring to the electrical and magnetic current emitted by your neurons when they talk to each other.
You may be familiar with the warnings at the beginnings of some games that caution epileptic viewers against watching some intro video or the other. This is because of a phenomenon known as photic driving. The rapid, regular pulses of light emitted by a strobe light, or in some videos, can cause irregular neural impulses and this leads to an epileptic fit. This is a common form of brainwave entrainment.
While brainwave entrainment is an interesting effect, it does not have a long-term effect on the patterns of neural impulses. That is, very soon after the external stimulus stops the brainwaves return to their normal state. In fact, there is some evidence that brain waves are evenly spaced on a logarithmic scale to prevent entrainment and cross talk. Your brain naturally prevents this kind of thing from happening.
In a paper by Karl Steineker et al (Brain Rhythms Reveal a Hierarchical Network Organization) the authors show, by mathematical modelling, that the complexity of these signals is a good indicator of brain fitness. They show that virtual brains modelling diseased states show lower complexity than those modelling healthy states. Complexity is good.
All of the claims that Morry makes on his website for the effects that the “Morry Method” will have on your life are, simply put, untrue.
We now have some idea of what brain entrainment is, don’t let all that sciency-sounding stuff about binaural beats, monaural beats and isochronic tones get you confused. This simply refers to three kinds of sounds that are used in brainwave entrainment.
Binaural beats are apparent sounds, perceived when the brain is tricked. Basically, you play two tones at the same time, one into each ear, and at a slightly different frequency. The interference pattern between the two frequencies creates the perception of a beat. This is what a binaural beat looks like:
This is a graph depicting a binaural beat, it is NOT an image of a binaural beat influencing the brain, as claimed on Morry’s website:
The same applies to Morry’s pictures of monaural beats (two tones that would be used in binaural beats are played in each channel), and isochronic tones (regular beats of a single tone). He is showing you the shapes of the sound waves, not the effects on a human brain. This is very important because it is deliberate deception.
The bottom line is that these sounds can produce synchronised neural activity, but that activity has no permanent, or even long-term, effect on the brain.
The rest of the website is a very, very, very long list of vague claims about how much this product could cost “if sold separately” and how it will unlock your potential, help you get rich, healthy and gain control of your life. It’s all absolute bullshit. Absolutely nothing he claims that his product can do matters, because it is a tower of crap built on a foundation of lies.
And the site is so full of red flags that it is almost unbelievable. Every time someone promises you enormous returns for no effort, you have to know you are being conned. There is only one road to success and that is the long, hard road.
And it sure as hell has nothing to do with quantum! Any time you read the word “quantum” in connection with some kind of self-improvement scheme, you are being conned. The only thing quantum about it is the discrete quanta of cash that Morry is extracting from everybody who buys into this rubbish.
Something that really bothers me is that Morry claims to be a “credentialed brainwave entrainment engineer” and I can tell you right away that this claim is unverifiable. I can find no trace of any training offered in “brainwave engineering” anywhere in the WORLD, except out of this creep’s own mouth. There is no professional training for this kind of thing, and there is no regulation either. He could sell you fart noises, call them “quantum-brainwave-ticklers” and he wouldn’t be breaking the rules of any professional organisation that exists on this planet, except every organisation that tries to promote sound medical treatment.
The pictures of pretty colours overlaid on a brain, that Morry uses to hook you into reading this garbage, are often referred to as “blobolgy” and the truth is that it tells us nothing useful whatsoever about the brain. Another big red flag. He’s using nebulous concepts to impress people who wouldn’t know any better. Just because it looks like science, doesn’t mean that it is.
Finally, although his website is overflowing with personal testimonials it is important to realise that these are utterly unverifiable and might as well have been written by Morry himself. There is no reason to believe that they were not.
The “Morry Method” is, as I have said before, a way for one sleaze bag to make his wallet thicker by taking money out of yours. That is all it will do. You might buy the product, spend hundreds of dollars on it and listen to the whole thing, and you might feel better for a while. But it will be an improvement brought on by personal conviction and the commitment of a lot of money to something you believe in. A placebo.
For more information on brainwave entrainment, from the keyboard of a bona fide neurosurgeon, please read Dr. Steven Novella’s fantastic article on binaural beats.+
Please note; I do not know Morry personally and do not have any personal vendetta against him. I use terms such as ‘sleaze bag’ in this post for the same reason that Penn & Teller call people ‘assholes':
At the beginning of the first episode of the first season Penn pointed out that the series would contain more obscenity and profanity than one would expect in a series dealing with scientific and critical inquiry, but explained that this was a legal tactic because, “if one calls people liars and quacks one can be sued…but ‘assholes’ is pretty safe. If we said it was all scams we could also be in trouble, but ‘bullshit,’ oddly, is safe. So forgive all the ‘bullshit language’, but we’re trying to talk about the truth without spending the rest of our lives in court.”